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Copywriting Vs Content Writing – What Makes You More Money?

Copywriting Vs Content Writing – What Makes You More Money?

What can make you more money – content writing or copywriting or both, keep on reading this article to find out.

We are here to help you make more money on your own terms. we are going to be discussing which form of writing can make you the most amount of money just note that more money does not equal more happiness.

I never talk about things without first-hand experience and both content and copywriting are fields where we have worked in.

ICYMI: What is Copywriting? Important Facts To Know 2022

There are a lot of people who learn content writing with copywriting because these two skill sets actually go hand in hand in these fields for quite a lot of years now and we can tell you something, a lot of friends who moved on from content writing to copywriting because on the surface level copywriting does pay you more money.

We also have a lot of friends who did not go for copywriting because copywriting is kind of dependent on how good you are as a writer who is capable of getting results so if you are not capable of getting results if your strategies don’t work then copywriting may not be a good choice for you.

Even though it is more money, in that case, you must stick to content writing which is literally the gist of this article. I don’t want to waste your time but I still want you to read this article till the end because you will not get a complete idea or you wouldn’t get the big picture of the industries unless you take our knowledge in this short guide.

What is Content Writing?

Content writing is the process of developing, creating, and editing web material, and it is often done for digital marketing goals. Creating content for certain platforms, such as tweetstorms on Twitter or text posts on Reddit, can also include authoring blog posts and articles, scripts for videos and podcasts, and content for blogs and websites.

What is Copywriting?

Copywriting is the practice of writing the text for marketing or other types of advertising. The written material, often known as copy or sales copy, tries to raise brand recognition and ultimately persuade an individual or group to perform a specific action.

It is also the art and science of writing copy (words used on web pages, ads, promotional materials, etc.

Copywriting Vs Content Writing
Copywriting Vs Content Writing

Where Do These Two Relate Both Contents and Copy as Forms of Writing?

The core difference is that content writing is more informative, it’s more engaging and it is usually written to educate or entertain someone and bring them to websites, social media, etc.

Is Copywriting a Good Career?

A freelance profession or business in copywriting can be quite lucrative. The client’s budget will change based on their business or the scope of the campaign.

Like every sector, there are businesses that are just getting off the ground with a lesser budget. There are medium-sized companies that have a stronger track record.

Is Content Writing a Good Career?

Professional writers known as content writers produce written work to assist companies in developing and implementing their digital marketing strategy.

Content writing is a good profession, in my opinion. Writing content has a lot of financial potentials. Today, there is a growing demand for content writers.

As a career option, writing content may be extremely exciting because it allows you to earn money while doing something you genuinely love and are passionate about writing.

College students and prospective writers have plenty of opportunities to become news writers with strong writing abilities, clear vision, and a wide vocabulary.

Why is Copywriting More Important Than Content Writing?

Copywriting and content writing play an important role in growing business, however, While content writing is mainly for general branding, copywriting has a more defined sales purpose.

Copywriting works is written with some kind of strategy to make this person who has come as traffic take some action to explain in very simple words when you’re watching a youtube video from your favorite creator and they are telling you about five things they bought from their local mall that is usually content but if they say stuff like buy this from the link in the description and they are asking you to take some sort of action.

So businesses invest in good copywriters so that they can get sales.

However, organic traffic/leads are relatively easier to drive all just by running ads or making some sort of trendy viral content but taking this traffic and converting this traffic into clients or customers is hard, so copywriters do the first part of this and content writers assist in converting the customer through the purchasing process, content writers take control.

Copywriting Vs Content Writing

That’s why if you are capable of making someone buy your product or your client’s product then you become an invaluable asset to a company because persuading someone to buy is the biggest skill in this world and when you do that in writing.

Copywriters are hired not to write on a certain number of words but rather to create sales for the product or the service they are writing for and here a conflict arises because most often content writers are paid on the number of words they write but copywriters are paid on what is the effect of the words they write in fact top copywriters often don’t charge for their words but rather a base fee plus a percentage of the income they will get for or rather their client will get using their copy.

Examples of Copywriting and Content Writing


  • Website copy
  • SEO landing pages
  • Advertising copy
  • Sales emails
  • Direct mail
  • Paid online ads or social ads
  • Taglines
  • Brochures

Content Writing:

  • Blogs
  • Unpaid social media posts
  • E-books
  • Whitepapers
  • Advertorials
  • Case studies

Ways to Find Copywriting/Content Writing Jobs

Below are actually Ways to Find Copywriting/Content Writing Jobs:

  1. LinkedIn
  2. Networking
  3. Warm Email Prospecting
  4. Inbound Marketing
  5. Job Boards


A field that is both growing quickly and in demand is digital writing.

If you enjoy writing and are considering making the switch, get in touch with us right away and let us know how we can support you.

Simply believing in your abilities and following the advice we’ve provided in this article can help you launch a successful writing career.

Thousands of our members have accomplished it before you, so we are confident that it is feasible. Years ago, they could only have wished for the independence, adaptability, and earnings they enjoy today.

You are awaiting the same. Just take action by moving forward.

And when you do, we’ll be right there supporting you as you succeed.

Copywriting vs. Content Writing: How to Decide Which Is Right for You


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