Facebook Organic Marketing: What Works In 2022

Are you witnessing a drop in your organic Facebook metrics? Or you are searching for fresh ways to enhance your organic Facebook metrics? This article is here with all the different ways to ensure you keep attracting new audiences on one of the world’s best social media platforms by knowing what works best for Facebook Organic Marketing in 2022.

Why Does Facebook Organic Marketing Matter?

Even if several marketers and brands are losing faith in Facebook due to the emergence of other popular platforms like TikTok, Instagram and Twitter, the fact is that Facebook is still a force to reckon with.

If you are not aware, despite the several competitive rivals that have emerged since Mark Zuckerberg hit the jackpot with social media, Facebook is still the largest social media network in the world.

With over two billion active users logging in on a daily basis to spend quality time on the platform, Facebook is surely not going away anytime soon.

It doesn’t matter who your audience is, the probability that they use Facebook is very high, and this meant that the platform cannot be ignored when it comes to organic social media marketing.

Facebook actually stands out with marketing because it is a very visual platform, and your target market will not just engage more if it’s a visual post, the algorithms will also favor such content. So, if you are a marketer who wants a video to go away, sadly, that will not be happening anytime soon. People simply prefer to consume information in a visual format, and video remains one of the best visual formats to deliver information.

If you really care about organic marketing and reach on Facebook, simply focus on the various kinds of content you can publish. The fact is that Facebook will most likely favor their most recent features, but that is not to say that post types that have been around for a while are no longer effective. Let’s break down the several types of posts to help you achieve your organic marketing goals this year:

1. Facebook Image Posts – Facebook Organic Marketing 2022

One of the known post formats that work on Facebook is Images. As you already know, Images is basically generated graphics and text created in graphics software or editors, or they can include pictures. The fact is that most marketers make the mistake of placing a call to action (CTA) or link in the first comment, not in the image, but the issue with this move is that once the post is shared, the link will no longer be attached to the image at all.

Therefore, even if you try to be strategic about how often your marketing links will be used, always note that whenever they are used, they have to be in a spot that will work for you.

2. Facebook Stories:

Well, since several platforms are currently experimenting with or working tirelessly to get their own version of stories, Facebook stories had to be birthed to.

Facebook stories are simply full-screen vertical images and clips that tell your story to your audience every single day. With several contents in circulation, it makes a lot of sense to cross-post your story on various channels, and Facebook can definitely help. In addition to that, with Instagram Creator, a lot of the stickers and features you can use will remain attached as soon as the story is posted to Facebook.

A brilliant marketing idea is ensuring you have one story active every 24 hours as this keeps your brand visible and way up on the news feed.

Photo credit: 5ines.com

3. Facebook Link Posts – Facebook Organic Marketing 2022

These are basically any post, graphics included or not, that is meant to drive traffic to a specific spot, be it Facebook or a different site. This is a post type most marketers and brands work with because driving traffic to our platforms is how businesses can improve.

4. Text-Based Posts With Generated Colorful Backgrounds:

As you already know, Facebook now allows you to generate a background to help your text stand out as proper images do. Users can even add a generated avatar from Facebook to these backgrounds, and while the number of backgrounds you can access will be limited, if you want something fast and simple to work with for marketing purposes, this is a good option.

5. Facebook Reels:

If you are very observant, you should’ve been noticing Instagram Reels on your Facebook feed. Fortunately for us, Facebook is steadily launching this feature on its own application, and all you have to do is market your business the trendy way by being creative on the platform, and new eyeballs can be reached.

6. Uploaded Video:

This one is pretty straightforward. It is simply a clip recorded and edited outside the Facebook application and then uploaded natively on Facebook. Be aware that long videos, 3 minutes or more, perform better than briefer clips. And if the video is about minutes long, impact will definitely be effective.

7. Facebook Live Video:

As you already know, Live videos can be streamed to Facebook as well, and immediately they end, users are allowed to delete the Livestream or allow it to remain on the platform as a native clip. On how this helps organic marketing, you can always use live videos to connect and engage with your marketing audience in real-time.

8. Facebook Live Audio Rooms:

Live audio rooms have been existing on Facebook for several months now, and various groups on Facebook already work with this feature, plus a few creators who use it on their TLs. The advantage of this live audio room is that it helps you connect with your audience in real-time, with a real voice, without the need to show your face.

9. Podcasts On Facebook:

Fortunately for marketing enthusiasts, Facebook has started giving podcasters channels to reach their audience as well. One of the benefits of this option is that listeners will be able to save and share their favorite snippets from your podcast and this will allow you to reach an even bigger audience while offering value to those who are already paying attention to your podcast and brand.

Thanks for reading Facebook Organic Marketing: What Works In 2022. You can click to read about Must-Have Smart Home Devices In 2022.

Don’t Forget To Like, Comment, and Share with your friends.