Complete Guide On Facebook Ads 2022

Introduction To Facebook Ads Tutorial 2022

When online advertising comes to your mind, One of the platforms that cross your mind as an advertiser is Facebook. This is because Facebook is among the largest social media network with over 2 billion monthly active users and the number of users continues to increase daily.

What is Facebook Advertising?

Why Facebook Advertising?

Awareness

Increasing Audience Size

Targeting Options

Facebook’s Ad Targeting Capabilities

• Demographics

Location
Age
Languages
Gender
Relationship
Education
Work
Ethnic Affinity
Financially
Home
Parents
Life Events
Politics

• Interests

Business and Industry
Entertainment
Family & Relationships:
Fitness & Wellness:
Technology
Food & Drink
Hobbies and Activities:
Shopping & Fashion
Sports & Outdoors:

• Connections

• Individuals who are interested in your page.
• Individuals who like your page
• Individuals who like your page should be excluded.
• People that used your app.
• Friends of those who have used your app.
• Individuals who utilized your app should be excluded.
• Individuals who are attending your event.
• Friends of those attending your event.
• Individuals who are attending your event should be excluded.

Remarketing

• Users that viewed your website.
• Email Marketing to reach out to your email customers
• Phone number listings that are distinctive to you.
• Inventories of Facebook user IDs that are distinctive to you.

Facebook qualifies you to segment your audience checklists utilizing additional targeting alternatives and collect data on your target audience, permitting you to create advertisements that are presumably to spark the target audience’s interest and result in an ad click.

Types of Ads [2021 Explanation]

Freelancers, Digital Marketers will know how important Facebook Ads are.

Do you know why?

One-quarter of the earth is using Facebook. If you see an advertisement on television you will be drawn to the object, similarly, if you specify your target customer you would get sales.

So let’s get into the topic more in-depth.

Facebook Ad Types

Page Posts Boost

• Image size 1200 x 628 is recommended.
• There is no limit to the amount of ad copy text that may be utilized.
• The headline is restricted to 25 characters.
• 30 characters are allocated for the link description.

Link Ads

• Image size 1200 x 628 is recommended.
• 90 characters are provided for ad copy content.
• The headline is confined to 25 characters.
• 30 characters are provided for the link description.

Lead Ads

Facebook lead ads let you collect leads directly from the ad. Lead advertisements look like Facebook ads in appearance, but rather it directs the user to a distinct goal, they see a form that is already pre-filled with the data they’ve proffered in the network:

Lead advertisements can be utilized for three different things:

Gather email sign-ups: Leads may be used to acquire subscribers for your email newsletter. Email and gender are two of the most often asked user details in this category.

Manage inquiry forms: Use lead advertisements to inquire consumers about their interests, and then follow up with them to give the necessary information and close the transaction.

Provide discounts or promotions: Lead advertisements may also be used to provide users with unique offers and promotions.

While it may appear that using leads to collect leads is a no-brainer, there is six compelling Landing page strategy to increase your sales. So try them to get instant results, rather than going directly to lead generation. There are best landing page builder is best nowadays.

Lead ad specifications include the following:

Image size 1200 x 628 is suggested.
90 characters are given for ad copy content.
The ad title should be no more than 25 characters long.
30 characters are given for the link description.
It is necessary to provide a privacy policy and website URL connections.

Messenger Ads

Messenger advertisements Facebook messenger ads are used to supply 2 billion messages between individuals and companies each month, creating the ads as an advertising prospect you should not give up.

Messenger advertisements are powered by Facebook bots, which may suggest news and commercial material – but, the user must originate the connection, and ad content must be delivered within 24 hours.

In addition to advertising items, Facebook messenger bots may be utilized to achieve basic customer care tasks, making it more manageable to engage with clients.

When to choose Messenger ads?

• If you desire to have conversations with your audience and customers
• If you want to give personal concentration to each client – assisting them to settle an issue or providing them more facts about a product, to make conversion easier.

How to get the desired result from your Facebook messenger ads tutorial 2022?

• Retarget audiences who have engaged with you on Messenger, reminding them to make a purchase and you can also engage with customers by giving them offers to make new purchases.
• Use the data and insights from your messenger ads and conversations to improve and optimize your ads instantly.
• Initiate a brand tone that your users can associate with your business.

Multi-product (Carousel ads)

The Facebook carousel ad style allows you to display up to 10 pictures or videos, headlines, links, and call to action buttons in a single ad unit.

Carousel advertisements are perfect for e-Commerce businesses who want to emphasize numerous goods from their store in a single ad. They can also be used by marketers who wish to advertise numerous offerings to observe which one gets the most attention from the audience.

Carousel advertisements are presently accessible for the desktop news feed, a mobile news feed, right column, Audience Network, and Instagram.

Carousel advertisements, when done accurately, may assist you in the following ways:

Lower your cost-per-acquisition by 30 to 50%.
Lower your cost-per-click by 20%-30%.

Carousel ad specifications include:

• Image sizes 1080 x 1080 or 600 x 600 are suggested.
• 90 characters are given for ad copy.
• The headline is limited to 25 characters.
• 30 characters are allotted for the link description.

Canva Ads

Facebook announced Canvas as a ‘full-screen ad experience designed for bringing brands and goods to life on mobile.’ Canvas lets you close the gap between your offer and the buyer by immediately displaying mobile-optimized advertisements that are meant to catch your audience’s full attention.

Canvas advertisements, which combine videos, images, GIFs, and call-to-action buttons, provide what some term a “microsite-like experience,” allowing consumers to click, browse, swipe, and touch to connect with companies directly on the Facebook platform.

Canvas ad specifications include:

• Image size 1200 x 628 is suggested.
• 90 characters are allotted for ad copy content.
• The headline has 45 characters.

Collection Ads

The Collections ad format allows you to showcase your best products, giving your audience a chance to see what you have to offer and then make a purchase.

Facebook collection advertisements make it simpler for mobile users to discover, explore, and purchase items and services. Collections advertisements employ the Canvas format to provide consumers with a full-screen experience that encourages engagement and piques their curiosity in clicking and finally purchasing.

The following are the ad specifications for collecting ads:

• Image size 1200 x 628 is suggested.
• The image ratio is 1:9:1.
• The picture cannot include more than 20% text.
• The headline is limited to 25 characters.

When to choose Collection ads?

• A business, like a retail brand, that has many products to offer, you can allow your customers to finish their buying journey from discovery to checkout on Facebook itself.
• If you want to show your audience a video and allow them to browse through the products displayed in it.

How to get the desired result from your Facebook collection ads tutorial 2022?

• Exhibit your best-selling products that will surely get your audience’s attention.
• Guide your audience straight to the products they can see in the video to enhance their buying experience.
• Showcasing a group of products that go together such as clothes, accessories, shoes, or a single product with its variants like your best-selling shirt in all the 5 colors it is obtainable in.

Dynamic Ads

Dynamic product advertisements are essentially remarketing display advertising such that they target visitors with a specifically timed ad based on their previous actions and inactions on your website, post-click landing page, or app.

All you need to do to begin offering dynamic product advertising is upload your product catalog and set up your campaign once, and it will then work for you for as long as you desire.

Dynamic advertisements target the appropriate individuals for each product and take benefit of the recent price and additional product information.

You can do the following with dynamic product ads:

• Reach out to additional customers: Show them items that are designed particularly for them, their interests, and whether or not they have visited your website, post-click landing page, or app.
• Close the Deal: Retarget visitors to remind them of the goods they viewed but did not purchase.
• Contact people across devices: Permit visitors to reconnect with you on desktop or mobile, regardless of how they first connected with your products.

The following are the ad specifications for Dynamic Product Ads:

• Image sizes 1200 x 628 or 600 x 600 are recommended.
• 90 characters are given for ad copy content.
• The headline is confined to 25 characters.
• 30 characters are provided for the link description.

Mobile App Installation Ads

Facebook mobile app install advertisements connect you with people who are more likely to download your app. Mobile app install advertisements can be shown on Facebook, Instagram, and the Audience Network.

The following are the ad specifications for mobile app install ads:

• Image size 1200 x 628 is recommended.
• The image ratio is 1:9:1.
• 90 characters are given for ad copy content.
• More than 20% of the text cannot be included in the picture.

Local Awareness Ads – Facebook Ads Tutorial

Location awareness advertisements are a great method to acquire local attention and work best with Facebook’s location-based targeting.

When they are near one of your company locations, the advertising lets you reach them with appropriately targeted adverts. You may utilize location awareness advertising to entice people to ‘Call Now‘ or ‘Get Directions‘ to the nearby store, resulting in increased sales for your company.

For location awareness advertisements, the following call-to-action buttons are available:

Get directions: The call to action is intended to assist visitors to find your store from their mobile device; it’s excellent for increasing foot traffic through the door.

Call now: With a simple press, users may call you.

Send a message: The button allows consumers to send private messages immediately from the ad, which is ideal for lead generation.

The following are the ad specifications for location awareness ads:

• Image size 1200 x 628 is recommended.
• The image ratio is 1:9:1.
• Ad text is capped to 90 characters.
• The headline is capped at 25 characters.
• 30 characters for the description of the news feed.

Event Ad

• The recommended picture size is 1920 x 1080.
• The image ratio is 1:9:1.
• 90 characters are given for ad copy content.
• The headline is limited to 25 characters.
• 30 characters are given for the link description.

Offer Ads

• Image size 1200 x 628 is suggested.
• The image ratio is 1:9:1.
• For the offer title, use a maximum of 25 characters.
• 90 characters are given for ad copy content.

Playables

Playable ads let people experience your app on Facebook, offering them an adequate reason to install it if they liked your app.

When to choose Playables ads?

Playable ads work best for app downloads because it presents the audience with an option to experience their product.

You can also use playable ads to get your audience’s engagement with your product like Oreo did when they launched chocolate-covered Oreos.

How to get the desired result from your Facebook playable ads tutorial 2022?

Make an engaging lead-in video that will prompt people to play and experience the app in your ad.

How To Create Facebook Ads? – Facebook Ads Tutorial 2022

To create your first Facebook ad, click on the Create button in the left corner or the center of the page. This will redirect you to the campaign selection page.

This is where you will be able to determine what your marketing goal is for your Facebook Ad. It is indeed necessary that you make the right selection and so before you initiate a Facebook Ad, think about what you want to get out of it.

You can pick from options like brand awareness, reach, engagement, lead generation, traffic, app installs, conversions, catalog sales, and more.

If you want to create a Facebook ad for conversions, catalog sales, or store traffic, then you will need to have Facebook Pixel installed on your website or your client’s website.

Facebook Pixel is a small code that when installed on the header of your website will let you track what your audience is doing on your website. What product are they clicking on? Are they reading your blog? What are they adding to their cart and buying? This code tracks your customer’s purchasing behavior and with that information, it lets you optimize your ad, particularly for purchasing.

We will write a detailed guide on Facebook Pixel and how you can set it up for your business.

To make it easier, we’re going to show you how to make a Facebook ad by using the Roborock S5 Robotic Vacuum Hoover as an example.

Campaign | Facebook Ads Tutorial 2022

Step 1: Choose your marketing goal

The preferable thing you need to do is to determine your marketing goal. We have decided on our marketing goals for traffic.

Step 2: Give your campaign a name.

Ensure to give your campaign a name easy to remember significantly if you plan to run a lot of ads and campaigns for your business or clients.

You can name your campaign in a way that provides you with details about the ad when you search for it. It could be noted as <product name> – <audience type> – <engagement type>.

For example, in this case, the name of the campaign could be ‘Snickers – Male – Sales.

Step 3: A/B testing |Facebook Ads Tutorial 2022

The successive option will request you if you want to split test this campaign with another one. This is a significant option to select if you have two campaigns running and you want to understand which has performed best for your audiences.

Step 4: Choose a budget for your ad

You will have an option to make it a daily or lifetime budget. If this is your first ad, a daily budget of $5 is a safe place to start (we will dig more in-depth into budgeting at later steps).

If everything looks satisfactory, click Set up an ad account.

Step 5: Select your country, currency, and time zone | Facebook Ads Tutorial 2022

After you have added in these fragments, you are done with setting up your campaign for your Facebook ad.

You will then be redirected to the Ad Set page. This is where you determine who your Facebook ad is reaching to a target.

Ad Set | Facebook Ads Tutorial 2022

Step 1: Name your ad set

Adding a title to your ad set is super necessary specifically if you plan to test it or if you plan on using it to develop lookalike audiences.

Ensure you name your ad set in a form that gives you as many details about the audience – especially when you are scouring for it. You can write it as <product name> – <engagement type> – <target audience>.

For example, in this case, the name of the campaign could be ‘Snickers – Sales – Male.

Step 2: Choose where you want to redirect your audience

You can then determine where you want to redirect the traffic to. You can send your audience to your website, Whatsapp, or messenger and if you have an app, you can get them to install the app.

You can also choose to add dynamic creatives or offers to your Facebook ads. A dynamic creative gives you the possibility to change the creative when someone sees your ad again. You can put in an offer in the ad that can directly apply when the customer makes a purchase.

Step 3: Select your target audience | Facebook Ads Tutorial 2022

The next important thing in an ad set is the audience. This is where you select your target audience’s demographics like location, age, and gender.

When you talk about location, you can additionally be brief concerning who you want to target people who are living in your target area, traveling in the location, or were recently in the location. You can also choose everyone in the location, but it is more suitable to be very specific about your target audience.

For the ad example, since we are looking to target homeowners, we will choose the option – of people living in the location.

When choosing the age demographic, reflect on the needs of your audience. For example, an 18-year-old mostly does not own the house and will not be making purchase decisions even if he liked the vacuum cleaner. Instead, we would choose our age demographic to be between 23-65 years of age.

Depending on your business, you can also choose the gender you want to advertise to. For example, we have chosen to advertise to all genders.

Step 4: Use Detailed Targeting to make your ad set more specific

Detailed Targeting uses keywords to filter audiences based on their characteristics and interests. Pay attention to the size, description, and interests of the keyword filters you choose for your ad set.

One of the important things while using interest testing is that you only use a maximum of three interests. Using one interest can give you the best data results because then you know what is working. The more interest you add, the more confusing it gets to pinpoint what worked for you.

Once you have fixed your interest keyword, based on the size of your target audience, you can further narrow down your ad set. We have a target audience of 2,000,000 people which is a big ad set. Let’s make our target audience more focused.

To do this, simply click on ‘Exclude people or narrow audience’ below. This will open a new tab that will allow you to further filter people in your ad set.

What this tells Facebook is that from your target audience who matched with the first keyword, in our case ‘new house’ must also match with the second keyword, ‘first-time buyer’. This further narrows the audience down to 1,300,000 people.

Now, based on the data you have to input, your ad set is ready!

Step 5: Choose your Facebook ads placement

The next thing to look at in ad sets is placements, which essentially allows you to determine where your audience will see your ad on Facebook. You can of course let Facebook decide for you by selecting the automatic placements button, or you can edit placements and decide what works best for you.

We would recommend editing your placements because that allows you to be very specific about how and where your target audience sees the ad. You can choose multiple options right from Facebook’s news feed, to stories on Instagram, messages in-streams, and much more.

The small preview section shows you how your ad looks, so you can also choose what placement works best for you depending on how and where the audience will see it.

Below Is a video to guide you:

Conclusion

Facebook Ads Tutorial 2022

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