10 Steps to a Successful Digital Marketing Career

Marketing has always been about relating with your audience in the right place and at the right time. Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet.

Moving with trends currently and how accessible the internet is today, would you believe if you were told the number of people who go online every day is still increasing? We will discuss in this article Digital Marketing Career

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However, facts have shown an increase in the usage of the internet amongst adults over the past three years. This has forced companies to evolve the way they promote themselves. An email was one of the popular marketing tools in the early days of digital marketing.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

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Now let’s Dive into Digital Marketing properly.

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What Is Digital Marketing?

In a layman’s understanding, Digital marketing can be said to be any form of marketing done digitally or online. This also can be referred to as online marketing, which explains all marketing efforts that take place on the internet.

Digital marketing is the activity of organizing publicity campaigns for brands to bridge them with prospective customers through the use of the internet and any other form of digital communication.

It is also the marketing and advertising of a business, person, product, or service through the use of online channels, electronic devices, and digital technologies. Some examples of digital marketing include social media, email, web-based advertising, (pay-per-click (PPC), search engine optimization (SEO), and more. Nevertheless, text and multimedia messages are seen as marketing channels.

Formally, Businesses focused on marketing through print, television, and radio. Though these options are still in existence even today, the rise of the internet led to a shift in the way companies get in touch with consumers. That led to the evolution of digital marketing.

Businesses leverage digital means like search engines, social media, email, and other websites to reach out to current and prospective customers. This includes communication through text or multimedia messages.

What are the types of digital marketing?

Here are some types of digital marketing, with a little few explanations alongside.

  1. Pay-Per-Click (PPC)
  2. Search Engine Optimization (SEO)
  3. Social Media Marketing
  4. Content Marketing
  5. Email Marketing
  6. Mobile Marketing
  7. Marketing Analytics
  8. Affiliate Marketing
  • Pay-Per-Click (PPC)

Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (fixed or determined) when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

  • Search Engine Optimization (SEO)

Search engine optimization is the act of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

The main aim of SEO is to help a business rank higher in Google search results, definitely increasing search engine traffic to the business’s website.

  • Social Media Marketing

Social media marketing is the act of using social media platforms and websites to promote a product or service. Though the terms e-marketing and digital marketing are still dominant in communities concerned with the pursuit of research, social media marketing is becoming more popular for both practitioners and researchers.

  • Content Marketing

Content marketing is a type of marketing focused on creating, publishing, and distributing content for a targeted audience online.

It is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

This step creates expertise, increases brand awareness, and keeps your business in the mind of end-users when it’s time to buy what you sell.

  • Email Marketing

Email marketing is a type of marketing that makes the customers on your email list aware of new products, discounts, and other services.

It is the act of sending a commercial message, typically to a set of people, through email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It involves using email to send advertisements, request business, or solicit sales or donations.

  • Mobile Marketing

Mobile marketing is a multi-channel online marketing technique focused on reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.

With this plan of action, target consumers access location and time-sensitive customized content that promotes certain products, services, or ideas.

  • Marketing Analytics

Marketing analytics is the study of data to assess the performance of marketing activity. By applying technology and analytical processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing campaigns, and optimize their return on investment.

Through all of these analyses, the strengths, weaknesses, opportunities, and threats of a company can be identified.

  • Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

It is an advertising model in which a company pays others to advertise their products and services and generates sales and earns a commission based on sales generated.

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Are you looking at starting a career in digital marketing, or building a career in digital marketing, read on, You are at the right place to harness and help you improve your Digital Marketing Career.

Guide To Successful Digital Marketing Career

This guide will show you in detail how to carry out each step necessary to start a successful career as a digital marketer.

  1. Learn Digital Marketing Fundamentals
  2. Define your digital marketing career needs
  3. Define your digital marketing career mission
  4. Learn How to Use Key Digital Marketing Tools
  5. Build a Digital Marketing Portfolio
  6. Find an industry mentor
  7. Make friends with like minds in the industry
  8. Develop Your Marketing Resume/ CV
  9. Build your brand
  10. Be open to new IDEAS

How Can I Start Digital Marketing?

Starting a digital marketing career is not an uphill task. You can start your digital marketing career by following the steps below;

  1. Build your skills in digital marketing
  2. Create your own website.
  3. Choose a digital marketing channel to focus on which are Search engine optimization (SEO), Content marketing, Email marketing, Social and display ads
  4. Explore more about your chosen digital marketing channel
  5. Put what you’ve learned into action
  6. Acquaint yourself with free digital marketing tools
  7. Apply for a job in marketing
  8. Further Digital Marketing Career

Skills For a Successful Digital Marketing Career

Check out these critical niche skills to keep you relevant in the ever-changing digital industry.

  1. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
  2. Content Marketing

  3. Understand Design Thinking & Planning
  4. Be Persuasive
  5. Video Marketing
  6. Be Tech-Savvy
  7. Data / Analytics

Can a Digital Marketer Work From Home?

Most digital marketing tasks can be completed online so many companies and agencies choose to let their employees work from home. Some of the more popular work-from-home digital marketing positions are SEO specialists, Graphics designers, and the rest.

Digital Marketing Career Outlook

Professionals in digital marketing do have a rather better career outlook than those in the average profession. The Bureau of Labor Statistics projects that by 2026, there will be a 10% growth in demand for jobs in the marketing industry as a whole.

For all careers, that rise is higher than normal. Employers are particularly in need of qualified marketing analytics specialists, mobile marketers, content marketers, and social media marketers, according to the Online Marketing Institute.

Internet and website marketing, search engine marketing, and social media marketing and engagement account for the majority of the demand for marketing experts.

Conclusion | Digital Marketing Career

You can fast-track your way up the corporate ladder by following these steps. As marketing is a constantly evolving field. You’ll have to be constantly learning, applying, testing and refining. Read more books, listen to podcasts, watch videos and follow thought leaders online.

Also, networking exposes you to future Digital Marketing Career opportunities, it also aids in meeting people who have new and different ideas from yourself. This opens your perspective and helps you excel further in your career.

Did I miss out on anything that’s important to Steps to a Successful Digital Marketing Career? Let me know on the comment section.


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